To kick off the new year, we launched SYNERGY 30: a wellness challenge inspiring our community to make drinking SYNERGY Kombucha a daily habit, not just a temporary reset. Participants were encouraged to enjoy one bottle a day and track their benefits, from better digestion and sleep to clearer skin and more energy.

In recent years, Erewhon’s celebrity smoothies have taken social media by storm, with the Hailey Bieber smoothie setting a new standard for virality. SYNERGY Kombucha’s Peach Paradise and COCOYO’s Peach Nectarine had the unique opportunity to be featured in Kendall Jenner’s Erewhon smoothie, inspired by the nostalgic Peaches and Cream dessert.

Love Island USA became a cultural phenomenon in the past year, with Season 6 reaching an unprecedented level of popularity. Seeing the opportunity, my team and I set out to harness that momentum to elevate one of our brands Agua de Kefir through cross-pollination with the franchise. As a beverage brand, our ultimate goal is to turn awareness into conversion, and with Agua de Kefir’s bold, youthful, and playful personality, the partnership with Love Island felt like a natural fit. Hot singles, summer vibes, and a little bit of flirtation? It was a match made in marketing heaven.

Ever since the pandemic, CPG brands have been cleverly trying to market their immunity boosting products. With the launch of our Elderberry Juniper flavor, I wanted to announce this flavor in a very creative way on our social channels. How do I explain to SYNERGY consumers that this beverage is the perfect immunity booster in 7 seconds or less?

Seasonal flavor launches are always an exciting time at GT’s Living Foods. Our Living in Gratitude offering is our most popular seasonal flavor, with folks asking since July about when the flavor will be on shelves! As Social Media Manager for GT’s, I had the pleasure of producing the flavor launch for Fall 2022.

In 2020, I finally joined the YouTube beauty community. What started off as a past-time activity during quarantine quickly evolved into a passion project I am proud of and excited to grow with each video upload.

Being a voiceover is quite an experience: you become so hyper-focused on your dictation, pronunciation, speech speed, and more. While I am a comfortable and confident presenter, being a voiceover is something I never considered doing, simply because the opportunity had not presented itself. However, when I was asked if I was interested in being the Spanish voiceover for a new COVID-19 video campaign we were doing for the university, I was eager to give this a shot.

Creating the university’s official Spanish language style guide was the big first-year project in my current role as Cal Lutheran’s Bilingual Content Producer. This was a result of the university wanting to expand their marketing efforts to its Spanish language audience. It also would serve as a form of standardization and uniformity of the language across campus.

Writing a commercial script is quite a feat! Aside from traditional copywriting, there are so many additional elements you have to think about: timing, beat, pronunciation, rhythm. I was eager to take on this project as I was challenging myself to craft something that prominently displayed our brand in 30 seconds and then have a third party member understand, read, and record it without my direction. Talk about having faith in your work!

During my undergraduate career at Cal Lutheran, I had the opportunity to experience New Student Orientation three times. As a freshman, my memories are rushes of vivid and lively emotions. As a Peer Advisor (orientation leader), I found myself more connected with my university and eagerly welcoming the incoming students to their new home.

One of my first projects in my current role as Cal Lutheran’s Bilingual Content Producer was to create copy for the NSO 2019 video. So let’s just say I felt right at home with this project!